My Story
I am a job search strategist, former internal recruiter, and the founder of SideDoor.
I help professionals bypass algorithmic job boards and applicant tracking systems by teaching them how to leverage direct outreach, organic networking, and insider sourcing strategies. If your job search isn’t working, you are likely playing the wrong game. Let’s change the rules.
My Journey
A few years ago, following my maternity leave and a redundancy, I re-entered the job market. I was highly confident. With a solid background in UK internal recruitment and HR, I knew exactly how the hiring game was played.
Or so I thought.
I applied constantly, doing everything by the book. It took over a year of relentless, frustrating job hunting to realise that the traditional methods were failing me. I stopped guessing and started treating my job search like a headhunting mission. I tapped into recruiter communities, unearthed hidden job boards, and flipped advanced candidate-sourcing tools, like Boolean and X-ray search, to uncover hidden roles instead.
Within a year, the interviews poured in, resulting in three different job offers. But the experience fundamentally shifted my perspective. I no longer wanted to sit on the traditional side of the recruitment desk. I wanted to hand these tools back to the job seekers.
So, I took the leap and founded SideDoor.
I combine my recruitment knowledge with the raw reality of being a job seeker to give you actionable, direct guidance. We achieve this through three core pillars:
Insider Recruitment Strategy
Because I know exactly what hiring managers are looking for on the other side of the table, we will tailor your CV, LinkedIn, and interview answers to hit the exact markers that decision-makers care about.
Reverse-Engineered Sourcing
I use Boolean and X-ray search techniques to identify target companies and the exact internal contacts you need to speak with, allowing you to bypass crowded application portals and uncover hidden job opportunities before they are advertised.
Direct Networking
I prioritise authentic, peer-to-peer conversations over blind applications. You will learn how to identify key decision-makers, craft targeted outreach, and build a network that actively advances your career.
Community & Action
Beyond the 1-to-1 Services
My ultimate goal is to give you the real tools to navigate the market yourself. Alongside my core services (CV rewrites, LinkedIn strategy, mock interviews and network building), I am committed to making job search accessible to everyone:
• Meet a Rec: I run a free fortnightly session designed to give job seekers direct access to recruitment insights. Join our next Meet a Rec meeting!
• Radical Recruit: I volunteer to support individuals facing significant barriers due to difficult life circumstances entering the workforce.
Ready to bypass the traditional job search?
Let’s talk. Even if we don’t end up working together, I might be able to point you in the right direction.